COMMERCIAL WORK
We specialize in branding and awareness campaigns for a variety of brands. When working with these clients, we prefer to use knowledge of local culture to find the best way to develop their brands and push them forward.
PUMA Basketball x Miami Art Week 2022 - Brand Activation
Celebrating its 20th anniversary, Art Basel Miami Beach showcases significant works by masters of modern and contemporary art from leading galleries around the world, as well as the new generation of emerging stars. Cam created an impactful brand activation for Puma Basketball at the Museum of Graffiti, Wynwood’s leading art museum, to engage Puma customers and influencers. The theme of the show was “We’re All Mad Here” inspired by Alice in Wonderland. Cam designed the centerpiece of the promotion, a two story courtyard mural with an endless sky, playful basketball hoop, and optical illusion design. The mural was constructed and painted on a tight production schedule according to the demands of the show, and was ready on time for launch. This interactive display engaged everyone who came by the event, giving them a chance to win a free pair of shoes if they could sink the (deceptively) hard free throw.
Uber ATG - Brand Activation at Music Festival
To create brand recognition for its self-driving cars, the ride-share company Uber ATG charged us with developing an integrated marketing campaign. The centerpiece of the activation was live painting of one of its self-driving cars at the Thrival Music Festival in Shenley Park, Pittsburgh. Our goal was to be approachable for the audience, and we accomplished this by creating a unique painted vehicle with artwork that progressed throughout the event.
Photos by Mariah Wild
Peter Muller Glass - Brand Extension for Established Glass Blowing Artist
Translating the mood of Peter Muller’s fine art into new designs, we created items to extend and promote his unique brand. We took the “whimsical and fanciful” essence of the artist’s 3-D glass sculptures, and created designs for desktop trays, shirts, and prints. The brand identity of the new work is true to the artist, and resonates with his customers.
PGH Winery - Artist Label Promotion for Introduction of Red Blend
We joined other artists to create an innovative series to promote a popular local winery, Pittsburgh Winery, that specializes in red blends from California grapes. The artist’s story is told through a creative label with an original art concept, as well as a hang tag that describes how the art builds “worlds around characters and bold colors”.
Blue Sparrow - Brand Refresh for Global Street Food
Our client is bringing a new culinary experience to Pittsburgh, and we created an integrated marketing campaign to bring visibility to its popup and restaurant space, and encourage consumers to seek out its delicious food. We refreshed the Blue Sparrow brand and told a colorful story, through murals on the restaurant’s truck, new greyhound bus, and prep kitchen. We created animations to raise visibility in social media, and measured results. We reinforced the brand with designs on hot sauce bottles and packaging that are offered with the food.
Bankrupt Bodega - Marketing and Branding Collaboration for Clothing and Lifestyle
Photos shot on film by Tim Semega
Our collaborator, Bankrupt Bodega, has introduced a clothing line known for its “unique, minimal, and bold urban imagery”. We enhanced the brand experience with a promotion campaign including social media animations and new products.
Three Rivers Circus - Founder and Head of Marketing for Artist Collaborative
We created Three Rivers Circus to promote the arts in Pittsburgh, including visual arts, dance, music, and more. As a mixed-media artist collective and production company, we provide event creation and coordination, promotion, and creative services. We launched the first-ever Under the Bridge, an all-day music and arts festival featuring an eclectic mix of 10 local acts representing metal, hip hop, jazz, soul, and funk. Key to the success of the event was the marketing program, which included branding, social media outreach, and brochures, as well as recruiting performing talent and vendors.