PUMA Basketball x Miami Art Week 2022 - Brand Activation
Celebrating its 20th anniversary, Art Basel Miami Beach showcases significant works by masters of modern and contemporary art from leading galleries around the world, as well as the new generation of emerging stars. Cam created an impactful brand activation for Puma Basketball at the Museum of Graffiti, Wynwood’s leading art museum, to engage Puma customers and influencers. The theme of the show was “We’re All Mad Here” inspired by Alice in Wonderland. Cam designed the centerpiece of the promotion, a two story courtyard mural with an endless sky, playful basketball hoop, and optical illusion design. The mural was constructed and painted on a tight production schedule according to the demands of the show, and was ready on time for launch. This interactive display engaged everyone who came by the event, giving them a chance to win a free pair of shoes if they could sink the (deceptively) hard free throw.